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The true path to wealth building
OUR MISSION
Our mission is to help the next generation become confident, responsible investors by simplifying high-quality, evidence-based investing. We turn big ideas – compounding, diversification, risk, and fees – into short and easy-to-understand concepts with interactive tools that teens can actually use. Our approach is safety-first: long-term habits over quick wins and low costs over flashy bets. Above all, we want teens to leave with a facile plan they understand, the discipline to stick with it, and the confidence to keep learning.
DID YOU KNOW THAT....
Did you know that the S&P 500 has outperformed 95% of retail investors over the past 30 years?
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What it means: We encourage you to invest in something safe and reliable. This is what one of our founders has been investing in since the age of 14.
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Did you know that over long stretches, most stock-picking funds lose to the S&P 500? Roughly 88%–92% of U.S. large-cap funds underperformed the S&P 500 over 15–20 years
What it means: A low-cost index fund has beaten most pros over decades
Did you know that investing the same dollar amount at different prices means you automatically buy more shares when prices are low
What it means: You don’t have to “time” the market to benefit from volatility
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Did you know that an index fund automatically holds hundreds of companies and refreshes over time, so when new leaders emerge, they get added and grow in your portfolio?
What it means: No guessing which single stock will be “the one.”
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